UNI are working with communities and tissue viability teams in Grimsby to help mobilise local people to make a difference around skin breakdown – particularly around leg ulcers, diabetic foot ulcers and pressure sores. This exciting programme is part of a community response to tackle this silent epidemic that affects 200,000 people at any one time in the UK and which has a knock on effect amongst families and carers. Donning placards and sandwich boards, local people outreach within supermarkets and local streets to raise awareness of symptoms and support people into local services. A wonderful array of social advertising approaches has been developed to support their work. Plans to link up with industry and hold Skin Oscars are also underway.
For further information contact: adrian@uni.gb.com