Our brief was to support the delivery of a social marketing programme on behalf of a partnership consisting of stakeholders which included NHS Tayside, Angus Council and Tayside Police. This programme was to reduce the harmful effects of alcohol consumption in two rural Scottish towns. The UNI team supported the project across its lifetime.
Activities included: stakeholder mapping and analysis, use of learning workshops to scope, map networks and engage stakeholders – including community members. Design workshops and training took place with young people to develop confidence and skills in research. 500 surveys were carried out across local schools, 20 community researchers trained in peer to peer interviews and focus groups/creative design workshops held.
Target audiences segmented into:
A range of social marketing advertising approaches and new services were developed.