Campaign created to encourage young women to have smear tests
Local data showed that younger women were not taking up their invitations for smear tests and as a result, the Care Trust was falling far below the target of 80% of eligible women attending.
We worked with community teams, primary care staff and local women to develop the “Inside Counts” campaign. The approach draws from the social norms of women by creating a campaign that encouraged women to invest as much time and effort considering their inside health, as they spend on their outward appearance.
A full range of interventions was supported across the methods mix: